Let me guess: it seems like everyone is telling you that your business needs a blog.
In most cases, I’d tell you the same thing. Blogging can have a profound marketing benefit to your business, but deciding to start one raises many questions.
One such question involved who you’re going to hire to manage that blog. Should you hire an in-house blogger or a freelance blogger?
The answer to that question is completely dependent on your situation. However, by answering the following questions, you should have an answer to this question.
How Much Work Do You Need?
First and foremost, you need to know how much work you need your blogger to take care of. Do you just need someone who will write the content? Do you need someone to manage the editorial calendar, reply to comments, manage your social media accounts, send out newsletters, etc.?
If you need this to be a quick job–such as having the blogger submit one post per week–then you’re probably best hiring a freelancer.
If you need a blog manager to work full-time writing content and marketing that content, then an in-house employee is perhaps a better option. That’s not to say that a freelancer can’t manage your blog. However, you might find it more convenient to work face-to-face with your blog and content marketing manager.
What is Your Budget?
While freelancer rates at $100 or more per blog post might sound like a lot, you’re likely to pay less in the long-run to a freelance blogger rather than an employee. That’s because you don’t have to pay any extra costs, like for their health insurance. Plus, you’ll often pay a flat-fee, so whether it takes a writer two or four hours to write a blog post, you’re not paying more for that extra time.
(Keep in mind that it’s up to the writer how to charge, and some may charge per hour.)
With all that said, it’s probably better to hire a freelancer if you’re on a tight budget.
However, if you have a decent marketing budget, it wouldn’t hurt to hire an in-house blogger. This is especially useful when you need someone who you can communicate with face-to-face and who can easily manage or directly work with your existing team.
The Bottom Line
This doesn’t have to be a tough decision. Consider your budget, how much time you require the blogger to work, and what duties you need them to perform, and you should have your answer.